It’s time to rethink midlife. For too long now, midlife is being treated like a diagnosis, much like menopause, and its gifts are being overlooked in favor of its challenges. It is this fact that inspired the Wise+Well logo.
We believe that women have inherent value to society that stretches far beyond the production of children; in fact, it used to be the tradition that the second phase of a woman’s life is where her value was most treasured because it is during this time that women served as compassionate healers and empowered holders of wisdom. In ancient cultures, when one was seeking wellness, the first stop was to the revered, wise midlife woman who was looked upon almost as a goddess. Our logo honors this tradition.
With a hat tip to Athena, Olympian goddess of wisdom and knowledge, the W+W logo is fashioned after Athena’s Greek symbol representing her shield and spear but which also resembles the symbol for the Roman goddess, Venus, who rules over femininity, love and beauty. The olive branch inside represents the peace and victory we hope to help midlife women secure, as well as serves to honor Maria’s Mediterranean heritage. The placement of Wise before Well represents our inherent belief that wellness can only be secured after gaining the wisdom necessary for that journey.